Netacea listed as a Representative Vendor in 2022 Gartner® Market Guide for Online Fraud Detection
[Wednesday 11th January 2023] – Netacea, a leading provider of Bot Management solutions, today announced that it has been identified as a Representative Vendor in the Gartner® "Market Guide for Online Fraud Detection" report. Netacea was named in the Bot Management category.”1 “The vendors listed in the latest Gartner Market Guide for Online Fraud Detection represent, what is central to the OFD market, what extends it and what will transform it.”
In its latest Market Guide, Gartner recommends that security and risk (SRM) leaders “maximize the efficacy of fraud detection by favoring vendors with SaaS deployment models that share threat intelligence across their entire ecosystem in as close to real time as possible.”
To determine the Representative Vendors, Gartner listed market players, to whom one or more of the following statements must apply:
The vendor offers capabilities that support digital fraud detection in a way that is a unique, innovative and/or forward-looking product strategy;
The vendor is frequently the subject of inquiries from Gartner clients with regard to digital fraud use cases;
The vendor is representative of a particular market segment or geographic region, and thus helps to illustrate the OFD market’s breadth;
Or; The vendor had also met the requirements for inclusion in a previous edition of the Market Guide but been omitted simply due to space restrictions.
With its pioneering bot mitigation technology and proven expertise in effectively tackling malicious automated threats, Netacea met all of the requirements.
Andy Still, CTO at Netacea said: “Netacea is committed to delivering fast and accurate bot detection that mitigates malicious threats while improving the customer experience. We believe to be recognized as a Representative Vendor in the 2022 Gartner Market Guide for Online Fraud Detection validates our position as an innovator in the bot management market, and a provider of revolutionary technology that stops bots across websites, mobile apps and APIs.”
In the Market Guide, Gartner advises SRM leaders “keeping fraud rates down is a baseline expectation. They can achieve differentiation by also delivering a good user experience for most users. This implicitly means reducing false positives when blocking user actions or increasing friction to elevate trust. Reducing operational complexity remains a constant imperative.”
Gartner, “[Market Guide for Online Fraud Detection],” [Akif Khan, Dan Ayoub], [12th December 2022].
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