Threats

Don't let bot traffic dictate your business strategy

Stop bot traffic from skewing your marketing analytics, so that your business can make sound strategic decisions based on accurate data about genuine user behavior.

Video
  • 4.07%

    of online revenue lost to skewed analytics

  • 27%

    of marketing decisions are based on analytics

  • 54%

    of businesses have run campaigns based on false data

How we stop skewed marketing analytics:

  • Detect bots of all kinds icon

    Detect bots of all kinds


    Whatever bots are attempting to do on your site - from scraping content to validating stolen credentials - we have a model designed to detect them.

  • Mitigate all automated activity icon

    Mitigate all automated activity


    Once bots are detected, Netacea takes action in an instant. Depending on what the bots are doing and the impact on your site, we'll challenge, block or notify your teams.

  • Learn for future attacks icon

    Learn for future attacks


    Based on our bot mitigation activity, we pass valuable data to your business, keeping you informed of attempted bot activity and enriching your own web log data collection.

Why Netacea?

If you can't say with confidence what's a bot and what's not, you could be making the wrong decisions for your website. Let Netacea help keep bots at bay.

  • Recognized by leading analysts  icon

    Recognized by leading analysts


    Forrester recognized our technology in their latest Wave, giving us top marks in the bot detection category – ensuring you’ll always detect and stop evolving threats.

  • Cutting-edge tech for your estate  icon

    Cutting-edge tech for your estate


    Machine learning models, Active Threat Database and human expertise combine to keep your business ahead of scalpers, prioritize estate uptime, and secure all endpoints.

  • All-in-one protection icon

    All-in-one protection


    Secure your APIs, websites, and mobile apps with a single product, offering zero-day protection from loyalty point fraud and gift card abuse.

How do bots skew marketing analytics?

Over half of internet traffic is automated. If you don't know the difference between human and bot in your web logs, any decision you make based on that data will be skewed by non-human activity.

Bot traffic causes bad business decisions

Businesses rely on website and mobile traffic data to influence important decisions, such as which regions to focus on. Bots lead these assumptions astray.

Bot traffic causes bad business decisions

Promotions run based on inaccurate analytics data

Marketers rely on analytics data to measure the effectiveness of campaigns and react accordingly. Bots can cause campaigns to fail, either intentionally or otherwise.

Promotions run based on inaccurate analytics data

Stock over-provisioned due to exaggerated interest

Scraper or scalper bots can exaggerate the level of interest in certain products or services, making manual or automated systems over-provision stock levels in anticipation of sell-outs.

Stock over-provisioned due to exaggerated interest

Ad budget wasted by serving impressions and clicks to bots

In the age of automated bids and aggressive ad spend, your business can't afford to waste impressions and clicks on bots instead of potential customers.

Ad budget wasted by serving impressions and clicks to bots

Resources

Latest Skewed Marketing Analytics Resources

Learn how much bot attacks cost your business

Use our bot calculator to quantify how much automated attacks are costing your business in revenue and infrastructure costs.

Learn more

Trusted by Netacea to scalper bots

  • 5 Stars

    "My world is much quieter now!"

    "From having regular security incidents to nothing really happening is great. Looking at the mitigation graphs, lots happening, nothing getting through!"

    Internal Consultant, Telecommunications,
  • 5 Stars

    "Excellent product, great team"

    "Amazing bot detection and mitigation capabilities with a very low rate of false positives. Great customer service and support team."

    Administrator, Information Technology and Communications,
  • 5 Stars

    "Excellent company - real experts"

    "Excellent company - real experts in their field. We have successfully blocked scraping bots - reducing website load and preventing downtime"

    Head of SRE UK,
  • 4.5 Stars

    "Great supplier, very talented"

    "The professionalism of the team and company as a whole in delivers an excellent service for us, not only day to day, but on our key events."

    Consultant, Retail,
  • 4.5 Stars

    "Great product and great service"

    "Our on-call engineers can now rest easier at night knowing that automated and proactive threat blocking from Netacea is taking action in near real-time against numerous attacks."

    Administrator in Financial Services,

Frequently Asked Questions

Find out more about skewed marketing analytics

  • How do bots skew marketing analytics?

    Marketing analytics report on how users interact with your website or application, allowing you to determine how content, products or pages are performing so you can react accordingly. Bot interactions such as aggressive scraping, scalping or credential stuffing skew these reports, for example making certain pages seem more popular or artificially decreasing conversion goal rates.

  • Why is skewed marketing analytics is problem?

    While bots are often seen as a security or operational risk, they have a clear effect on marketing as well. Without being able to distinguish between bot traffic and humans, marketing teams can't effectively measure campaign effectiveness, or could even misrepresent this to senior management or boards.

  • How does bot management stop skewed marketing analytics?

    Netacea Bot Management uses a combination of machine learning, data science, and threat research to stay one step ahead of bots across websites, mobile apps and APIs. We detect and block bots from accessing your web systems instantly and accurately, meaning your marketing team can act on analytics reports with confidence.

Schedule Your Demo

Schedule a demo to see how we keep your marketing analytics bot-free

Talk to our bot experts to get our award-winning bot detection technology in action for your business.

  • Agentless bot mitigation
  • Painless integration
  • Zero-day protection
Book demo