Detect bots of all kinds
Whatever bots are attempting to do on your site - from scraping content to validating stolen credentials - we have a model designed to detect them.
Threats
Don't let bot traffic dictate your business strategy
Stop bot traffic from skewing your marketing analytics, so that your business can make sound strategic decisions based on accurate data about genuine user behavior.
4.07%
of online revenue lost to skewed analytics
27%
of marketing decisions are based on analytics
54%
of businesses have run campaigns based on false data
How we stop skewed marketing analytics:
Mitigate all automated activity
Once bots are detected, Netacea takes action in an instant. Depending on what the bots are doing and the impact on your site, we'll challenge, block or notify your teams.
Learn for future attacks
Based on our bot mitigation activity, we pass valuable data to your business, keeping you informed of attempted bot activity and enriching your own web log data collection.
Why Netacea?
If you can't say with confidence what's a bot and what's not, you could be making the wrong decisions for your website. Let Netacea help keep bots at bay.
Recognized by leading analysts
Forrester recognized our technology in their latest Wave, giving us top marks in the bot detection category – ensuring you’ll always detect and stop evolving threats.
Cutting-edge tech for your estate
Machine learning models, Active Threat Database and human expertise combine to keep your business ahead of scalpers, prioritize estate uptime, and secure all endpoints.
All-in-one protection
Secure your APIs, websites, and mobile apps with a single product, offering zero-day protection from loyalty point fraud and gift card abuse.
How do bots skew marketing analytics?
Over half of internet traffic is automated. If you don't know the difference between human and bot in your web logs, any decision you make based on that data will be skewed by non-human activity.
Bot traffic causes bad business decisions
Businesses rely on website and mobile traffic data to influence important decisions, such as which regions to focus on. Bots lead these assumptions astray.
Promotions run based on inaccurate analytics data
Marketers rely on analytics data to measure the effectiveness of campaigns and react accordingly. Bots can cause campaigns to fail, either intentionally or otherwise.
Stock over-provisioned due to exaggerated interest
Scraper or scalper bots can exaggerate the level of interest in certain products or services, making manual or automated systems over-provision stock levels in anticipation of sell-outs.
Ad budget wasted by serving impressions and clicks to bots
In the age of automated bids and aggressive ad spend, your business can't afford to waste impressions and clicks on bots instead of potential customers.
Resources
Latest Skewed Marketing Analytics Resources
The Bot Management Review: How Are Bots Destroying Your Marketing Budget
Netacea asked 440 businesses to consider the effect of bots on their analytics. How does it compare to ad click fraud, a more deliberate attack that enjoys a higher profile?
Could a Flurry of Interactions Be Skewing Your Metrics?
Often the abuse of APIs leading to skewed analytics is obviously malicious, but legitimate functionality can also be misused in ways that can have a detrimental effect.
The Bot Management Review: How Are Bots Skewing Marketing Analytics?
Bots usually concern security professionals, but marketers are getting wiser to the damage caused by bot attacks like ad fraud to their budgets and campaign effectiveness.
Learn how much bot attacks cost your business
Use our bot calculator to quantify how much automated attacks are costing your business in revenue and infrastructure costs.
Trusted by Netacea to scalper bots
"My world is much quieter now!"
"From having regular security incidents to nothing really happening is great. Looking at the mitigation graphs, lots happening, nothing getting through!"
"Excellent product, great team"
"Amazing bot detection and mitigation capabilities with a very low rate of false positives. Great customer service and support team."
"Excellent company - real experts"
"Excellent company - real experts in their field. We have successfully blocked scraping bots - reducing website load and preventing downtime"
"Great supplier, very talented"
"The professionalism of the team and company as a whole in delivers an excellent service for us, not only day to day, but on our key events."
"Great product and great service"
"Our on-call engineers can now rest easier at night knowing that automated and proactive threat blocking from Netacea is taking action in near real-time against numerous attacks."
Frequently Asked Questions
Find out more about skewed marketing analytics
Schedule Your Demo
Schedule a demo to see how we keep your marketing analytics bot-free
Talk to our bot experts to get our award-winning bot detection technology in action for your business.
- Agentless bot mitigation
- Painless integration
- Zero-day protection