What Are Bots Costing Your Business?
Tuesday, August 17th 2021 14:35 GMT / 15:35 CET
About this event
We know that malicious bots cost businesses millions of dollars every year, but quantifying the cost of this activity is challenging. As our research in 2020 discovered, not all businesses are aware of bots or fully understand the threat to their businesses.
We wanted to understand more clearly how much bots are costing businesses—and what businesses are doing to mitigate this cost.
In collaboration with independent B2B research specialists Coleman Parkes, we surveyed 440 businesses based in the USA and UK across travel, entertainment, eCommerce, telecommunications and financial services to understand what bots are costing businesses in various industries. Businesses surveyed had turnovers ranging from $350m to over $7bn.
In this webinar, we take a deep dive into what the survey revealed about the real cost of malicious bot activity to businesses across the globe.
Here’s what you’ll learn:
- How bot operators are taking advantage of a pandemic world
- How bots are financially impacting businesses
- How different types of bots affect different industries
- How to minimize and mitigate the cost of serving malicious bots
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Meet our speakers
Matthew Gracey-McMinn is an experienced Cyber Threat Intelligence professional with an MSc from the University of Oxford. In his current role at Netacea, he researches and investigates the impact of malicious bots on online businesses and their customers. In his previous role at ReliaQuest, he was the Core Team analyst, working with the world's largest companies in responding to cybersecurity incidents, hunting for undetected attackers, identifying sub-optimal practices, and improving security models.
Yasmin Duggal is a technical writer and cybersecurity content specialist at Netacea. In her current role in the marketing team, she works closely with the Threat Research team to produce detailed yet accessible content on the latest trends within bot management and cybersecurity. In her previous position at a cloud hosting company, she gained experience working with professionals from across the tech industry.
Matt Parkinson is the Managing Director of GENE Commerce, an eCommerce agency specializing in delivering high-performing Magento sites and software for ambitious clients worldwide. GENE is also the agency behind the Braintree extension for Magento 2, used by thousands of merchants worldwide.
Duncan Colman is the Director at Spike, a digital marketing agency specializing in eCommerce and travel. His background is predominantly in SEO, with over 14 years' experience in developing organic search strategies for businesses – both in house and agency side. Working with household brands in the travel sector at Spike, Duncan has experience in the core acquisition channels of paid media, organic search, social media, PR and content strategy.