Netacea’s new Trust Layer launches for enterprises operating in the agentic economy
We have launched a new Trust Layer to help enterprises operate more safely and effectively as AI agents and other forms of automation shape the web as we know it.
This exciting new era reflects a broader shift in how organisations need to think about digital traffic. Where bot management has traditionally focused on malicious automation, enterprises are now dealing with a wider mix of automated actors, including AI agents, crawlers, scrapers, partner automation, and malicious bots, each with different levels of legitimacy, risk, and operational impact.
For years, we have helped enterprises classify web traffic server-side, distinguish between legitimate and malicious automation, and apply appropriate controls without disrupting genuine users. The Trust Layer builds on our foundation, extending the same visibility and governance model into an internet increasingly shaped by machine-driven interaction.
Our software analyses billions of behavioural signals in real time to help organisations reduce fraud, account takeover, scraping, abuse, and distorted digital signals, while giving them a clearer understanding of who, or what, is interacting with their services.
Built for large-scale ecommerce, financial services, media, and other digital-first environments, Netacea’s server-side approach allows automated traffic to be classified before it reaches the application. This gives enterprises a stronger basis for decision-making, allowing them to permit and optimise access for trusted automation, increase scrutiny where trust is not yet established, and mitigate against malicious or unwanted activity.
The Trust Layer is supported by our threat intelligence capabilities and by the recently updated BLADE, the Business Logic Abuse Definition Framework. Originally created by Netacea with support from leading industry specialists and donated to OWASP, BLADE provides a shared framework for understanding how automated activity and business logic abuse affect modern digital services.
“At its core, this is still the problem Netacea has always solved, understanding who, or what, is interacting with a digital service, and helping enterprises decide what to trust, what to challenge, and what to control,” said Andy Still, Chief Technology Officer and Co-Founder at Netacea. “What has changed is the nature of the web. Enterprises are now seeing a broader mix of automated actors, including AI agents, crawlers, scrapers, and malicious automation, all interacting with systems in different ways and for different purposes. Because Netacea has been classifying web traffic server-side for years, we are well placed to help customers extend that same visibility and governance into the agentic era.”
