Bots Drain Businesses of Time and Money

Bad bots now account for nearly half of all web traffic. Advancements in offensive AI make them more effective and damaging than ever. Traditional defenses can’t control the business impact of bots. Netacea’s defensive AI fixes that.

The Business Problem

Offensive AI Makes Bad Bots Worse

Rapid advances in offensive AI are making bot attacks harder to stop and more damaging to their targets. They react instantly to defenses, are more widely available to amateur adversaries, and can attack at huge volume without rest.

  1. Offensive AI Makes Attacks Smarter

    AI lowers the barrier to entry for bot operators. Novices are now experts, experts are now geniuses.
  2. Offensive AI Makes Attacks Adaptable

    AI cuts the time bots need to change tactics and bypass defenses. Retooling attacks now takes seconds, not hours.
  3. Offensive AI Makes Attacks Aggressive

    Without need for human intervention, bots are free to attack concurrently in higher volumes.
  4. Offensive AI Makes Attacks Relentless

    Unlike human attackers, AI never tires and never gives up. Time and resources are no longer constraints for bot attacks.
The Business Problem

Bots Quickly Drain Revenues

Infrastructure wasted serving bot traffic, frustrated customers never returning, fraudulent transactions – Bots steadily drain revenue, and constantly dealing with them steals budget away from other projects.

The Business Problem

Bot Defenses Take Time to Manage

Investigating bot attacks and mitigating the damage they cause takes time away from running your business. So does deploying, updating and configuring traditional bot defenses that can’t keep pace with increasingly complex attacks.

The Business Problem

Bot Impacts are Hidden

Attackers hide bot activity within normal traffic so they can continue indefinitely. This financial impact accrues steadily over time, adding up to huge losses across multiple areas of business.

Bots Affect Every Area of Business


Time and resource spent investigating attacks and tuning defenses

Digital & Revenue

Conversions killed by affected site performance & downtime


Wasted spend maintaining capacity to serve bot traffic

Software Development

Hours spent integrating & updating client-based solutions


Time spent investigating fraudulent transactions and stolen accounts

Customer Service

Time spent helping victims of stolen accounts and assets

Customer Retention

Lost customers due to eroded trust and poor satisfaction


Lost access to future stock lines due to scalping


Regulatory fines due to loss of customer data
Death By a Billion Bots

Death By a Billion Bots

Bots eat away at revenues 24/7 and typically take four months to detect. Our research shows this costs 4.3% of online turnover ($85.6 million for the average enterprise) – or as much as:

  • The 8th largest GDPR fine ever issued
  • 57 average ransomware demands
  • 19x more than the average cost of a data breach
Read the report

How Netacea Delivers Value

  1. More Threats Stopped

    Don’t get caught out by missed attacks. Proven to block 33x more bots than other bot management solutions.
  2. More Accurate Detection

    Spend less time reversing inadvertent blocks and keep customers happy with our super-low false positive rate (0.001%).
  3. AI-Driven Autonomous Protection

    Save time and remove manual work with trusted, automatic mitigations actioned in real time.
  4. Agentless Architecture

    Deploy once to protect all attack surfaces with no manual updates needed and no defensive tells exposed to attackers.
  5. Zero Disruption

    Fail open integration at the edge poses no risk to your uptime or performance.
  6. Specialist Intelligence

    Insider intelligence into thousands of bot communities gives a strategic edge over future attacks.

More Resources from Netacea


Calculating the ROI of Effective Bot Management

Bot attacks cost businesses millions of dollars annually but quantifying this is complicated. Read our guide on calculating ROI of effective bot management.
cost of bots banner image 2

Bot Attacks Are Costing Businesses As Much As Traditional Cyberattacks

Are you tackling your bot problem? A survey reveals that businesses are losing the equivalent of 50 ransomware demands a year in revenue thanks to bot attacks.
Case Study

American Big Box Retailer Cuts API Abuse by 84%, Eliminating Billions of Malicious Requests Daily

A major US retailer was the target of a huge amount of malicious scraping activity via its product listing API.

Block Bots Effortlessly with Netacea

Demo Netacea and see how our bot protection software autonomously prevents the most sophisticated and dynamic automated attacks across websites, apps and APIs.
  • Agentless, self managing spots up to 33x more threats
  • Automated, trusted defensive AI. Real-time detection and response
  • Invisible to attackers. Operates at the edge, deters persistent threats
Book a Demo