How are Bots Exploiting Business Logic & Customer Loyalty?

28/06/21

Article Contents

    Every business knows the harm done by credit card fraud, yet few are fully aware of how damaging loyalty point fraud can be or how prevalent such attacks are today.

    As loyalty point balances grew during the pandemic as consumers bought more online, brands needed new ways to earn repeated custom in a saturated eCommerce market. Many customers have accumulated significant amounts of loyalty points from cancelled holidays and lockdown purchases to use post Covid. This makes loyalty point fraud an attractive prospect for cybercriminals who resell such points illegally; the attacks are cheap and easy, the risk is low, and the rewards are high.

    Now is the time for retailers and the travel industry to get ahead of this alarming trend, before criminals attack and create yet more financial and reputational unrest for businesses after a difficult year.

    This whitepaper explores how loyalty point fraud is growing, how attacks take place and how businesses can keep themselves and their customers protected.

    Here’s what you’ll learn:

    • How loyalty point fraud works through examination of the BLADE framework
    • How the attack landscape is growing in sophistication and surface area
    • How sophisticated bot management keeps retailers ahead of loyalty point fraud

    Block Bots Effortlessly with Netacea

    Book a demo and see how Netacea autonomously prevents sophisticated automated attacks.
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    Block Bots Effortlessly with Netacea

    Demo Netacea and see how our bot protection software autonomously prevents the most sophisticated and dynamic automated attacks across websites, apps and APIs.
    • Agentless, self managing spots up to 33x more threats
    • Automated, trusted defensive AI. Real-time detection and response
    • Invisible to attackers. Operates at the edge, deters persistent threats
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