Why Marketers Can’t Ignore Bot Traffic on their Sites
Marketers need to know about the bots visiting their websites before they can trust traffic data and make the wrong decisions based on skewed analytics.
Learn about automated threats and everything else cybersecurity related
Marketers need to know about the bots visiting their websites before they can trust traffic data and make the wrong decisions based on skewed analytics.
Manchester, UK – 22nd December 2021 – Netacea, the bot detection and mitigation specialist, today announces that its parent company Intechnica has completed a new £8.5m funding round with Mercia Asset Management PLC (AIM: MERC). T...
2021 has been a whirlwind of a year for most, with lockdown restrictions easing, businesses re-opening, and people finally being able to see their family and friends in person again. For Netacea, 2021 has been all about strengthen...
The shift to an online-first world, accelerated by the Covid-19 pandemic, has made more consumers choose to shop online than ever before. In 2020, more than 100 million US customers shopped online during the Black Friday weekend, ...
Social Engineering is a form of security fraud that relies on psychological manipulation techniques to trick people into revealing sensitive information.
Online travel agencies, more commonly referred to as OTAs, are online booking platforms used to compare prices and book flights, hotels or holiday packages. Well-known OTAs include Expedia, Booking.com and TripAdvisor. While we ha...
Scraper bots make up the worst of bad bot traffic for the travel industry, with sites witnessing over 90% of traffic attributed to fare scraping. Whilst this activity can be benign or even used for positive means, if uncontrolled ...
“Buy Now, Pay Later” (or BNPL) schemes are instant approval loans given at the point of sale on eCommerce websites. They are commonly seen on fashion websites, where shoppers are offered the chance to buy products right away and s...
Not all bots are bad - but those that are could be stealing your content and harming your SEO strategy. So, which bots do you need to block, why and how?
Scraper bots are enabling real estate listing theft, stealing sales and inflating infrastructure costs. What can real estate sites do to prevent this?
Netacea recently surveyed 440 businesses from across the USA and UK to understand how much financial impact bot attacks are having across different industries. Read the full results in our report: The Bot Management Review: What A...
We now live in an online-first world, accelerated by the events of the pandemic in 2020. Fraudsters have taken advantage of these conditions, using automated bot attacks to prey on businesses and consumers.To quantify the devastat...
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