The Trust Gap in Your Traffic: Humans, Agents, and Everything in Between

The problem
Up to 50% of retail traffic is now automated, spanning search engines, AI agents, partner tools, and attackers. Most retail teams still make blunt decisions on it. That’s where the real damage starts: trusted automation gets blocked, malicious traffic gets through, and teams make decisions on data they can’t fully trust.

What you’ll learn
How to identify automation by intent, not just signature. Where misclassification is creating commercial damage across search, pricing, inventory, checkout, and other high-value journeys. And how to apply precise allow, challenge, and block decisions in real time, without adding friction for legitimate customers.

Who it’s for
Security, fraud, eCommerce, digital, and retail performance leaders who own conversion, revenue, or risk.

What you’ll get
A complimentary Automation Governance Framework and Executive Communications Pack.

Save your seat to see what you’re missing, and how to fix it.

Agenda

• Identifying and segmenting automation using real traffic signals and intent
• Pinpointing misclassification risk across key retail journeys, from login to checkout
• Protecting revenue while reducing friction across the customer experience
• Applying precise controls to allow, challenge or block by intent
• Reporting on automation risk in a way that connects directly to commercial impact