What Are Bots Costing Your Business?


Article Contents

    We know that malicious bots cost businesses millions of dollars every year, but quantifying the cost of this activity is challenging. As our research in 2020 discovered, not all businesses are aware of bots or fully understand the threat to their businesses.

    We wanted to understand more clearly how much bots are costing businesses—and what businesses are doing to mitigate this cost. In collaboration with independent B2B research specialists Coleman Parkes, we surveyed 440 businesses based in the USA and UK across travel, entertainment, eCommerce, telecommunications and financial services to understand what bots are costing businesses in various industries. Businesses surveyed had turnovers ranging from $350m to over $7bn.

    Read the report for a deep dive into what the survey revealed about the real cost of malicious bot activity to businesses across the globe.

    Here’s what you’ll learn:

    • How bot operators are taking advantage of a pandemic world
    • How bots are financially impacting businesses
    • How different types of bots affect different industries
    • How to minimize and mitigate the cost of serving malicious bots

    Block Bots Effortlessly with Netacea

    Book a demo and see how Netacea autonomously prevents sophisticated automated attacks.

    Related Research & Reports

    age of offensive AI report from Netacea cover iamge
    Research & Reports

    Cyber Security in the Age of Offensive AI

    Read analysis into the greatest challenges in incorporating defensive AI, with insights into the future of AI attacks from experts.
    death by a billion bots report from netacea front cover
    Research & Reports

    Death By a Billion Bots

    Uncover the accumulating business cost of malicious automation in this report from Netacea, gleaned from a major industry survey.
    buyers guide to bot management front cover image
    Research & Reports

    The Bot Management Buyer’s Guide

    Read our buyer’s guide to learn the crucial questions you must ask any bot management vendor before deciding on your approach to protecting against bot threats.

    Block Bots Effortlessly with Netacea

    Demo Netacea and see how our bot protection software autonomously prevents the most sophisticated and dynamic automated attacks across websites, apps and APIs.
    • Agentless, self managing spots up to 33x more threats
    • Automated, trusted defensive AI. Real-time detection and response
    • Invisible to attackers. Operates at the edge, deters persistent threats
    Book a Demo