What Are Bots Costing Your Business?

05/08/21

Article Contents

    We know that malicious bots cost businesses millions of dollars every year, but quantifying the cost of this activity is challenging. As our research in 2020 discovered, not all businesses are aware of bots or fully understand the threat to their businesses.

    We wanted to understand more clearly how much bots are costing businesses—and what businesses are doing to mitigate this cost. In collaboration with independent B2B research specialists Coleman Parkes, we surveyed 440 businesses based in the USA and UK across travel, entertainment, eCommerce, telecommunications and financial services to understand what bots are costing businesses in various industries. Businesses surveyed had turnovers ranging from $350m to over $7bn.

    Read the report for a deep dive into what the survey revealed about the real cost of malicious bot activity to businesses across the globe.

    Here’s what you’ll learn:

    • How bot operators are taking advantage of a pandemic world
    • How bots are financially impacting businesses
    • How different types of bots affect different industries
    • How to minimize and mitigate the cost of serving malicious bots

    Block Bots Effortlessly with Netacea

    Book a demo and see how Netacea autonomously prevents sophisticated automated attacks.
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    Block Bots Effortlessly with Netacea

    Demo Netacea and see how our bot protection software autonomously prevents the most sophisticated and dynamic automated attacks across websites, apps and APIs.
    • Agentless, self managing spots up to 33x more threats
    • Automated, trusted defensive AI. Real-time detection and response
    • Invisible to attackers. Operates at the edge, deters persistent threats
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